49ers took criticism ‘personally,’ used it as fuel vs. Rams

49ers took criticism ‘personally’ ahead of showdown vs. Rams originally appeared on NBC Sports Bayarea

The 49ers heard all the noise. Let’s be honest, it would be impossible to keep it from seeping into the building entirely.

At 3-5 and fresh off an embarrassing loss to the short-handed Arizona Cardinals, Kyle Shanahan, Jimmy Garoppolo and the 49ers took fire from all directions as they prepared for what was more or less a must-win game against the Los Angeles Rams.

The 49ers heard the chatter and the disrespect, and came out Monday and hammered the Rams 31-10 at Levi’s Stadium and jumped back into the thick of the NFC playoff picture.

Shanahan isn’t sure if hearing that noise led to the 49ers’ best performance of the year, but he admitted that the 49ers absolutely heard the chatter about their putrid 3-5 start.

“I think so,” Shanahan said after the win when asked if the 49ers took the criticism personally. “I think we’ve taken a lot this year personally, so I wouldn’t just say taking something personally is what leads to that. But we were very embarrassed about last week in every aspect, which we have been at a few things this year. I don’t know if that’s what leads to that, but we definitely played our best game all around.”

The 49ers opened their season with back-to-back wins over the Detroit Lions and Philadelphia Eagles before losing four straight games. A Week 8 win over the Chicago Bears stabilized the season momentarily, but the debacle against the Colt McCoy-led Cardinals meant their season was in danger of slipping away.

That was evident to everyone in the 49ers’ locker room.

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Sort of. I don’t want to call it a true wake-up,” Garoppolo said about the loss to the Cardinals. “It kind of put our backs against the wall for a second. But it made us focus more during the week of practice, which I really liked. And I think we have to do that going forward. That’s how you know, this league isn’t easy. Every team’s good. Jacksonville is going…

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